There’s no Magic Formula(TM) to being able to write well. But after 20 years of working with renowned authors, journalists and copywriters, I’ve seen first hand the techniques they all use. And I’ve distilled it all into this one day workshop. Among other things, we’ll look at:

– How readers process information (or don’t)
– Finding the heart of an idea;
– Structuring and signposting;
– Saying things clearly and simply (Without ‘dumbing-down’)
– Editing and sense-checking;

Just get in touch.