A brand with a strong voice has a superpower – a way of speaking to the world which amplifies everything they say and do. But finding that voice can be tricky – even for experienced writers or brand folk. The process can often feel haphazard, and leave you with a sense that you haven’t quite put your finger on what you’re really after, or explored all the options.
Voicebox changes all of that. It’s a complete method for finding, defining and using a brand’s tone of voice that’s both simple and powerful, clear yet nuanced. It’s being used by agencies, writers and brand and marketing teams all over the world to help them get beyond that generic ‘friendly’ voice to something far more distinctive, interesting and unique.
How Voicebox works
More distinctiveness. More clarity.
Voicebox will introduce you to the 11 Primary Voices – the fundamental styles or ‘archetypes’ that underpin all great brand writing. This gives you a completely new way of seeing what options are available to you. (If you haven’t already, download the free mini-guide here.)
Simple, practical tools to use
Voicebox is full of creative exercises and tools – including the tone of voice tarot cards – and dozens of real examples from some of the world’s best brands, to help you suss out which of the 11 Primary Voices could work best for you.
Create truly unique voices
You’ll also learn how to blend the 11 Primary Voices together, and add a ‘magic touch’ to create genuinely unique voices for the brands you’re working with – no matter whether that’s small, digital start-ups, or established corporate organisations.
Powerful. Playful. And in a lovely box.
Voicebox has been designed to be simple and fun to use. It comes in a box, like a game. There are cards to play with, creative exercises to do, handouts to share, and tons of real examples from the world’s best brands.
Run brilliant workshops
Voicebox also gives you loads of guidance on how to use the tools and exercises to run workshops with your clients or teams that are focussed, fun and super useful. (Though to be honest, as soon as people see the Primary Voices, they ‘get’ it straight away.)
For brands, writers – and you
Voicebox is being used in over 20 countries (and counting) by many different people: copywriters and creative agencies working with their clients, in-house brand teams doing it for themselves – even leadership and development coaches.
Powered by a decade of insight and detail
Voicebox is based on over a decade of helping brands of all sizes – from global corporations to shoe-string start-ups – find their voice and speak to the world. We regularly speak to the Voicebox community to get suggestions and feedback, and keep all the real life examples up-to-date.
Exactly what do I get in the box?
A ‘quick start’ guide, and three handbooks
These take you step-by-step through the process of planning a tone of voice project, using the creative tools for finding a voice, and then bringing that voice to life.
99 tone of voice tarot cards
The cards help you work out which of the Primary Voices are right for the brand you’re working with. You can shuffle them, group them, order them – anything you like. Then turn them over, and they’ll nudge you in the direction of the right Primary Voices for you. They’ve been described as ‘a facilitator’s dream’.
The 11 Primary Voices
These are the heart of Voicebox. You get a set of the 11 Primary voices on thick, high-quality ‘placards’ (OK, they’re just big cards), with a description of each voice written in that voice. They’re perfect for putting up on a workshop wall, or passing round in a group discussion.
This is a super-handy little guide that helps you work out where your brand’s voice lies on the formal-to-informal scale. It’s super useful if you’re a brand or organisation that’s traditionally been more formal or conservative – it helps you find a more nuanced voice than just flipping from ‘formal’ to ‘chatty’.
Dozens of real life examples from the world’s most distinctive brands
We’ve spent months gathering the very best – and freshest – examples of brands with great tones of voice, from the UK, Europe and the USA. Each one comes with notes and analysis pointing out what’s going on, and which of the Primary Voices it uses. (Each is one a separate sheet, to make them easy to share and shuffle around – and so we can send you new examples for your pack in the future!)
And tons of creative exercises
There are creative exercises to help you bring to life each of the 11 Primary Voices – including full instructions for how to run them with a group, and how to use what you find out.
What others are saying
‘The tone of voice tarot cards are a facilitator’s dream… we’ve used them in language workshops, brand workshops and strategy sessions. They’ve become an essential tool in the way we help clients.’
Gilmar Wendt. Founder of GW+Co.
‘Voicebox makes the process easier for everyone, and gets you to a better result, faster.’
Director AT Gunning Marketing
‘On its first outing, Voicebox helped us win a big web project. Our client was really impressed by the speed and depth of our response, so it’s already paid for itself many times over.’
Matt Turner. Writers Copywriting.
‘Voicebox is the greatest investment of my career. Thank you!’
‘A lot of people talk brand tone of voice. Few do much about it. Because it’s difficult. Voicebox makes it easy. It codifies the process, creates the right conversations and quickly elicits clarity and consistency. The heart of truly effective copywriting.’
Martin Williams. UK Copywriting.
‘Ironically, I’m lost for words about how good Voicebox is. I couldn’t believe the clarity and focus it brought to our business. I can see it being invaluable for any company.’
Ben Hampson. BJ Hampson Copywriting.
Two ways to get your hands on Voicebox
£599 + VAT.
Get Voicebox in the post within 48 hours and get stuck in.
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VOICEBOX MASTERCLASS EDITION
Voicebox, plus 2 x Skype masterclasses with Nick, the creator of Voicebox.
£1495 + VAT.
Masterclass one: Nick explains how he’s used Voicebox with a range of different clients, and shares tips and techniques for becoming a Voicebox super-user.
Masterclass two: Support when you plan and deliver your first Voicebox session with a client.
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