The whole hilarious 'Boaty McBoatface' saga contains every lesson you ever need to know about how (not) to name products, services, brands and um, boats. Here's a reminder.
Boring Out of Offices make me sad. That little auto-reply email is speaking on your behalf hundreds of times while you’re away. It's practically your obligation to have some fun with it.
One of the things people ask me about Voicebox - everything I know about tone of voice, in a box – is whether I'm 'worried about giving away all my secrets'. I'm not at all. Here's why.
If storytelling is so important, how come so many brands tell *terrible* stories? Because we're not very good at talking *about* stories. We should learn a thing or two from the world of project management...
I was trapped in a toilet, unable to follow the simplest instructions. How had it come to this? What was it teaching me about user-interface design? (And why is user interface design my go-to thought process right now?!)