Here’s ideas. In a hurry? Most people start with The Age of Innocent is Over (our thing about tone of voice trends that took LinkedIn by storm). Then have a mooch around.

 

Featured: The bank that likes to smiley

We talk to Monzo, the App-only bank, about why they share their tone of voice guidelines with their customers – and the risks of being a bank with an emoji habit

New: Find your voice. Nudge everything.

A writer in possession of a brand’s tone of voice is basically a one-person nudge unit. Here’s why.

The age of Innocent is over

Lazy brands used to rip off Innocent Drinks’ tone of voice. But these days, it’s all the rage to rip off a different tone…

Listen. I can’t play the trumpet

What I learned from playing the trumpet badly in front of 100 strangers at a conference where nobody knew what they were doing.

Don’t call me a ‘takeaway cup’

If we really want to reduce how many single-use cups we throw away, don’t just tax them. Rename them.

What storytelling and project management have in common.

Nobody disputes the power of storytelling. So why are we still so rubbish at talking about it?

An open letter to Apple

Hey Apple, I have a challenge for you. There’s a bit of user experience out there in the world that

Flushing hell

This toilet can teach you everything you need to know about usability design in one single flush

All at sea without a brief

The Boaty McBoatface naming calamity is a great reminder of what every great creative project needs: a damn good brief.