Infinite Library of Babel
In 1941, the Argentinian author Jorge Luis Borges wrote a story called ‘The Library of Babel’.
Don’t call me a ‘takeaway cup’
SO, MPs ARE CALLING for a tax on takeaway cups. Good. We chuck away 2.5 billion of them a year in the UK – of which less than 0.25% can be recycled.
All at sea without a brief
You hardly need another precis of the whole marvellous saga. So let’s get down to it
The 5 genius out of office auto-replies that will turbo-charge your personal brand this summer
Every week or so I sent out a newsletter. Which means that every week, I get back a couple of dozen out of office auto-replies
The invisible voice
Many businesses want to nail their tone of voice because they’re trying to capture...
The real reason(s) I made Voicebox
So, VOICEBOX - the super-simple-do-it-yourself-tone-of-voice-method wot I created is now making its way in the world. How far? To...
The bank that likes to smiley
Hey Harry. Before we get stuck in – could you just explain Monzo for...
Find your voice. Nudge everything.
(Note: I wrote this for Brand Quarterly a while back. Reposting here for y'all.)...
The age of Innocent is over
For at least the last decade, Innocent Drinks’ cosy-chatty-witty tone has been the default...
Listen. I can’t play the trumpet
Last Friday I was the ‘musical director’ of Inexpert 2018, ‘a social experiment disguised as...
What storytelling and project management have in common.
Dammit brand and marketing folk, we need to get better at talking about stories.
Flushing hell
The other day I went to the bathroom in Prufrock’s coffee shop on Leather Lane. (Amazing coffee. Mixed feelings about the ‘latte art’ course). The toilet had a big flush handle on the side. And on the top of the cistern was this sticker: