Here’s ideas. In a hurry? Most people start with The Age of Innocent is Over (our thing about tone of voice trends that took LinkedIn by storm). Then have a mooch around.
Featured: The bank that likes to smiley
We talk to Monzo, the App-only bank, about why they share their tone of voice guidelines with their customers – and the risks of being a bank with an emoji habit
New: Find your voice. Nudge everything.
A writer in possession of a brand’s tone of voice is basically a one-person nudge unit. Here’s why.
The age of Innocent is over
Lazy brands used to rip off Innocent Drinks’ tone of voice. But these days, it’s all the rage to rip off a different tone…
Listen. I can’t play the trumpet
What I learned from playing the trumpet badly in front of 100 strangers at a conference where nobody knew what they were doing.
Don’t call me a ‘takeaway cup’
If we really want to reduce how many single-use cups we throw away, don’t just tax them. Rename them.
What storytelling and project management have in common.
Nobody disputes the power of storytelling. So why are we still so rubbish at talking about it?
An open letter to Apple
Hey Apple, I have a challenge for you. There’s a bit of user experience out there in the world that
This toilet can teach you everything you need to know about usability design in one single flush